Northeastern Co-op Social Media Posts

Written By Justin Williams

Role: Co-op Peer Mentor, Northeastern University Timeline: January 2026 – April 2026 Function: Social Media Marketing, Content Production

The Situation

Northeastern University's Co-op office needed to grow its social media presence to better reach second-year students considering their first co-op experience. The Instagram page had low engagement and an inconsistent posting cadence. As Co-op Peer Mentor, social media content creation was one of my core responsibilities.

What I Did

I managed the Instagram page end-to-end, handling content strategy, production, and publishing. Using Canva and CapCut, I developed a short-form video content designed to feel authentic and student-facing rather than institutional. I focused on short, visual, engaging formats that aligned with how second-year students actually consume content.

The Results

  • 49.1% increase in follower growth rate over 90 days

  • Most successful post across all engagement metrics in the page's history

Justin Williams
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