Justin Williams is a filmmaker and marketer based in New York. Previously, he completed marketing co-ops in Boston at Zipcar and Northeastern University, where he produced 2 documentaries in London during his undergraduate studies.
Justin builds things that earn attention. As a marketer, he has driven a 378% follower increase managing organic social at Northeastern, supported a $9.7M paid media budget at Zipcar, and co-founded his university's PRSSA chapter. As a filmmaker, he produces independent video projects, including a 50-minute documentary on his time studying abroad in London. He's currently pursuing marketing and communications roles in New York.
Zipcar
Jul 2025 – Dec 2025
As a Digital Marketing Co-op at Zipcar, I supported a $9.7M paid media budget across Google Ads, Meta, Snapchat, and StackAdapt. I tracked conversion data across the U.S. and Canada, built a competitive intelligence tracker, and analyzed brand sentiment from over 100 reviews across 8 platforms. The role gave me hands-on experience with the systems behind performance marketing at scale.
Northeastern University
Jul 2024 – Dec 2024
Across two roles at Northeastern, I've owned organic social and content strategy on Instagram, driving a 378% follower increase in my first role and a 49.1% increase in 90 day follower growth as a Co-op Peer Mentor. I've also scripted, directed, and edited video advertisements, qualified leads using LinkedIn Sales Navigator, facilitated focus groups, and presented consumer research to senior university leadership.
Marketing Work
Zipcar Brand Sentiment Analysis
Qualitative and quantitative brand sentiment analysis across 8 platforms, synthesizing 100+ consumer reviews into actionable insights.
Northeastern Co-op Social Media Posts
Short-form video content produced for Northeastern University's official co-op social media page.
NU-STEP Video Advertisement
End-to-end multi-channel marketing campaign for Northeastern University's employer acquisition program including a self-directed video advertisement.
Mynd Adventures
Full advertising campaign strategy for Mynd Adventures' board game launch, built on 10 primary customer interviews and competitive research.
Purple Mango Ltd
20-page strategic communications campaign book for startup branding agency Purple Mango Co.
Film Work
Clip from Documentary, “Oxford University: Beneath the Spires”
Editing Portfolio
Featured in portfolio:
36 Days in London (50-minute personal documentary)
A hybrid travel and narrative video documenting a semester abroad, edited entirely by hand using Adobe Premiere Pro and CapCut. The piece combines cinematic storytelling with highly stylized transitions and color grading, showcasing both technical editing skill and creative vision in long-form content.
Oxford University: Beneath the Spires (17-minute documentary)
A historical documentary on Oxford University shot on Sony A7III and edited in Adobe Premiere Pro, featuring clean archival research combined with cinematic campus footage. This piece demonstrates the ability to synthesize institutional storytelling with professional-grade editing.
NU STEP Talent Acquisition Video (promotional/educational)
A lead-generation video for Northeastern's student talent acquisition program that distills complex service offerings into an accessible, FAQ-driven format. The edit prioritizes clarity and viewer retention through strategic pacing and visual hierarchy, demonstrating the ability to serve business objectives while maintaining professional production quality.